Saturday, January 10, 2009

Jaago re Indian Voters

Its nice to hear something good in the news once in a while. Almost all of you have heard about the Jagoo Re campaign launched by Tata Tea. I didn't expect it to go anywhere outside my television set, unlike idea campaigns and many other. One person who must be appreciated is IITian Jasmine Makhija who gave up his corporate job is happy to be leading team Jaago Re.Although it started in Bangalore, I hope it spreads across all of India. Another thing what I hope the Jagoo re campaign does is not just get the citizen to the polling booth but educate the voter on how to select the best candidate who can provide the solutions to the problems faced by the constituency.
Bottom line, great campaign by a great company and hopefully should have equally great results.

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